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Tottenham investment update as Florentino Perez’s Real Madrid statement changes everything for Amanda Staveley
Amanda Staveley is one of the very biggest names in football finance and news that she wants to buy into Tottenham has been greeted positively by Spurs supporters.
Crucially, Staveley would almost certainly not use her own money to buy a stake in Spurs from Daniel Levy or ENIC but rather orchestrate a consortium 𓃲of🐼 high net worth individuals to invest in the club.
Speaking to TBR Football earlier this year, Liverpool University football finance lecturer and industry insider Kieran Maguire said Middle Eastern and American investors are interested💟 in Spurs via this avenue.
Tottenham have been looking for fresh investment for years but Staveley, wh🌺o left her role as a minority shareholder and director at Newcastle United in July, is the first name𒈔 to been reliably linked.
Staveley has also looked at AS Monaco alongside her husband and PCP Capital Partners business partner Mehrdad Ghodoussi.
The pair are among ꧋the most experienced takeover brokers in the sport, having engineered PIF’s investment in Newcastle three years ago and the Abu Dhabi-backed regime change at Man City in 2008.
The mergers and acquisಌitions market is crowded at the moment, with as many as seven Premier Leဣague clubs seeking investment in some form.
On the continent meanwhile, financౠial turbulence within French football, the proliferation of multi-club empires, and private equity’s hunger to invest in the game have shaken up the investment racket.
However, one club no one foresaw being the catalyst for another goldrush was Spanish titans Real Madrid.
Florentino Perez courts Real Madrid investment clamour – Spurs set to feel knock-on effect
Once upon a time, Tottenham signed up for what they thought termed ꦓa ‘special relationship’ with Real Madrid, proꦦmpted by the sale of Luka Modric to the 15-time Champions League winners in 2012.
In the 🥂end, the collaboration – which was meant to ce🌱ntre around resource and knowledge sharing – never amounted to much.
Unlikཧe Spurs and indeed every other English club, Real Madrid have an unconventional ownership structure in that they a🥃re effectively owned by 60,000 fee-paying fans or ‘socios’.
However, controversial Real Madrid president Florentino Perez, who collaboꩵrated with Daniel Levy🥃 on the aborted European Super League plot, has announced that this could soon change.
As relayed by , the 77-year-old billionaire has opened up the poss🦩ibility that, for the first time in the club’s history, private investors could be invited into the fold.
Speaking at Real’s general assembly, Pere𒈔z also said that the club is value🔯d at around £8.5bn.
TBR has repeatedly been ꦑ🏅told by those within football finance circles that the consortium that Staveley has assembled is fragile, with investors having only provided conditional support at this stage.
The potential emergence of arguably the biggest club in world football on the mergers and acquisitions market – and particularly those seeking a blue-chip minority investment – could be a gamꦗe-changer.
Daniel Levy’s Tottenham investment strategy: Will Amanda Staveley play ball?
Amanda Stav♍eley’s gravitation towards Tottenham makes sense in terms of the profile of 𒁏the club.
She immersed herself in commercial operations to great effect at Newcastle, and Spurs are a club whose commercial focus is absolutely central to their b💯usiness model.
Since the move to the Tottenham Hots�🔯�pur Stadium in 2019, the emphasis on sponsorship, merchandise and events has helped their revenue skyrocket, thereby increasing their enterprise value.
That is one of the primary reasons that Daniel Levy thin﷽ks Spurs are worth £3.75bn in total.
However, in practice, several analysts consulted by this s🔯ite have suggested that Staveley and Spurs are hardly a match made in heaven.
Staveley has the degenerative neurological condition Huntingon’s disease an♏d has cited this when emphasising that she wants a hands-on role within football – “I need to work,” s🤪he has said previously.
However, Levy is unlikely to 💛𝓀give up much control to a minority investor in N17. A 10-20 per cent investment might not even guarantee a seat on the board.
For Staveley, that is far from ideal.
After all, minority inv𝔍estment is often described as the mꩲost expensive season ticket in football.