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NFL make historic £1bn investment move as Amanda Staveley and Daniel Levy on high alert at Tottenham
Tottenham’s relationship with the NFL is both lucrative of a match-by-match basis and transformative from a brand exposure perspective.
That business-orientated language is the kind that Spurs fans who are deeply concerned about what they see as the increasing comm꧙ercial focus of their club justifiably can’ꦡt stand.
And in terms of the optics at the extraordinarily profitable Hotspur Stadium, it is hard to argue that those🌱 supporters don’t have a point.
The recent decision to effectively phase out – or, as the club puts, it ‘pause’ – concessionary ticket prices has been used as evidence that Daniel Levy and ENIC are leaving bedrock fans behind.
As football finance expert Kieran Maguire has repeatedly told TBR Football, the “so-called ‘legacy fan’ has outlived their usefulness” to owners in North Londo▨n and beyond.
Some Tottenham supporters have also highlighted that their world-class stadium is now used more for non-football events than it is as the home of 💜Ange Postecoglou’s side.
The club’s riposte has been to point out that hosting blockbuster acts like Beyonce and events like the NFL is a huge earner, allowing⛦ them to funnel that cash back into tꦗhe recruitment and retention budget.
The data shows that, while exp✤enditure on new signings and wages has increased with revenue, the gap🌠 between income and spending is widening.
In terms of their♐ independent wealth, Levy and ENIC are mid-table in the context of Premier League owners.
They are cert💦ainly much further down than the financial backers of the rest o💧f the so-called ‘Big Six’.
This appears to be at least partly why Levy is looking for a new minorit🌺y🧜 investor at Spurs, with ex-Newcastle United director and shareholder Amanda Staveley exploring the club as an option.
In his own words, the extra cash would help Spurs “capitalise on our long-term potential, to continue to invest in the teams and undertake future cap♒ital projects.”
That statement, taken from the club’s accounts for the last recorded financial year, was a𒊎ccompanies about lots of rhetoric around diversifying away from footba﷽ll revenue.
That is one of the reasons that the NFL partnership, which sees the Tott💮enham Hotspur Stadium host matches annually as part of the London Games, is so valued by the owners.
The NFL paid several million pounds towards the construction of the stadium as part of the deal, and there has even been suggestion that Spurs could one day host the Super Bowl.
But could the NFL, the richest spor🌳ts league on the planet by some margin, ever invest directly in Tottenham thems🐻elves?
Developments this w✨eek suggest that is not beyond the realms 💎of possibility.
NFL set to make first football investment: Could Spurs be next?
While many clubs are going down the multi-club route, Spurs appeꦿar more to be targeting a multi-sport setup wherein they become a hub for a number of different leagues, brands and competitions.
As wel🌳l as the NFL, they have a commercial partnership with Formula One which has seen a one-of-a-kind karting ring installed at the Tottenham Hotspur Stadium.
Rugby league ♏and rugby union events have also been staged at Spurs’ home ground, while a failed bid would otherwise have seen the 2026 Hockey World Cup final played in North London too.
It s𒈔eems the NFL the🎐mselves are also interested in a multi-sport model.
As reported by𝔉 , Liga MX – the first divi♎sion in Mexican football – will soon vote on an investment proposal engineered by the NFL and private equity firm Apollo.
The £1bn package, which would see commercial rights pooled in Liga MX, has the 😼potential to reorganise the structure of Mexican football and could see closer ties with football north of the border in the US.
Wi𒊎th Spurs s♔eeking minority investment, could they be next in line for an NFL-orchestrated buy-in?
- READ MORE: Amanda Staveley in lꦗine for £830m Tottenham take🌃over boost after news direct from Qatar
Amanda Staveley latest: Are financier’s links to Spurs and the NFL significant in investment proposal?
Significantly, Spurs investment suitor Amanda Staveley is said to have met with🐲 NFL officials independently of her interest inജ the club earliℱer this year.
She was also spotted in the stands as a guest of Levy’s when the Chicago Bears faced the Jacksonville J♒aguars at the Tottenham Hotspur Stadium in October.
The identities of the members of her consortium she has assembled to potentially invest in Spurs are not yet known, but it is understood that the ඣgroup includes backers from the United States.