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Liverpool investors hand Zlatan Ibrahimovic special assignment
Liverpool investors RedBird Capital have given a special assignment to none other than Zlatan Ibrahimovic.
The legendary striker hung up his boots last summer at the age of 42 after a career that saw him play for some of the world’s biggest clubs.
His only venture in the Premier League was with Liverpool’s arch-rivals Man United.
But now, the Swede has landed a role that will see him, albeit indirectly, connected with the Merseysiders.
Zlatan Ibrahimovic takes AC Milan role
RedBird acquired a minority stake in Liverpool owners Fenway Sports Group for £576m in 2021.
The US private equity group has since also taken full control of Italian giants AC Milan.
Ibrahimovic has also joined RedBird as an operating partner and, as part of his role, has become a senior advisor to his old club Milan.
Today (13 June), he was tasked by RedBird with his first formal engagement in the new role, as relayed by .
He announced that the club had appointed Paulo Fonseca as their new head coach, who fills the position held for five years by Stefano Pioli.
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What are Redbird’s plans with FSG and Liverpool?
RedBird’s hands-on approach with AC Milan tells us something about their commitment to sports.
The group has, until relatively recently, generally been a media investor specialising in monetising intellectual property in media.
Incidentally, RedBird suffered a huge setback this week in their failure to acquire Paramount Global and merge it with their SkyDance media company.
But the group are continuing to invest in football and have deepened ties with Liverpool by, among other initiatives, facilitating a commercial link-up with basketball superstar LeBron James.
They think football is the frontier in terms of squeezing cash from intellectual property.
And in Liverpool and Milan, they have two of the world’s biggest brands with storied histories to help do exactly that.