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Leeds United are set to receive a financial boost after the latest official news from EFL headquarters.
Despite m🌊issing out on promotion to the Premier League in 2023-24, Leeds are still the most money-spinไning club in the Championship.
Leeds raked in £54.2m the last time they were in the second tier and are set to reveal slightly higher ea🎃rnings when they release their accounts for 2024-25.
Their commercial income i𒁃n particular is far higher than the benchmark for a Championship club – it was £48.2m and £30m in their l𝔍ast second tier campaign.
In 2019 and 2020, one driver o🌺f commercial income was their tw🐼o-series Amazon documentary following the club, Take Us Home: Leeds United.
Now, Leeds can expect to re꧂ceive another windfall from another similar income stream.
Leeds set to benefit from new EFL documentary
Today, the EFL released a inviting bids t📖o produce and distribute a new documentary series focusing on the pyramid.
Leeds have the biggest global following in the EFL and will likely feature heavily in the series🐓, although that is of course contingent on them still being in the Championship by the time shooting starts.
In any c꧑ase, a Premier League documentary is also believed to be in the works.
No figures have been reported for how much Leeds made from the Take Us Home series, but CEO Angus Kinnear has said that the production helped attract a number of sponsors𒊎.
Exactly how the cash from the new EFL programme will be distributed is not yet𝐆 known.
However, it would likely be split along𝓰 the same lines as the organisation’s central commercial pot is currently💫.
READ MORE LEEDS NEWS: Alex Mowatt, Robert Snodgrass and Ro𝓰ss McCormack react to Leeds transfer news
TBR Analysis: Leeds’ staggering commercial income
Even in the Championship, Leeds’ commerci🌸al income – that is cash generated by sponsorship, merchandise and events – surpasses almost all Premier League sides.
Commerci♛al income will be hit by relegation but will remain high tha𒉰nks to their new record-breaking front-of-shirt deal with minority investors Red Bull.
Football finance expert Kieran Maguire exclusively told TBR that partnership will be worth arou𝄹nd £8m, potentially rising to £10m should the West Yorkshire side win promotion.
The Red Bull relationship will also open up a number of other commercial opportunities, with Maguire also saying that a ‘Red Bull Cup‘ could be on the cards.