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News
Everton set to rake it in as £52m bonanza revealed
There is no doubt that Everton are facing immediate financial challenges, but there are brighter days on the horizon.
The takeover psychodrama will at some point reach its final crescendo, whether that is with John Textor or somebಌody else in the driving seat.
While the exact figure is not known, Everton are believed to have debts o🍨f around £600-700m, with ⭕around £400m in capital needed from a new owner for a smooth, functional tran𒉰sition.
One area that the club have addressed is the funding for the new stadium at Bꦕramley Moore Dock, which they are due to move into in time for the start of the 2025-26 season.
Some reports have previously suggested that Everton needed to find an extra £70m to see the stadium througꦜh to completion, but CEO Colin Chong says that funding has now been secured.
That is just as well given that most analysis suggests that, without a new owner, Everton will start to run into cash flow issues before the turn of the year.
But once Evertonꦛ have overcome the short-term hurdles, there wiℱll be green shoots from the new stadium and the financial advantages it will bring.
And a new UEFA report has now shed light on one particular benefit that will also show Everton in the best light on t𓆉he world stage.
- READ MORE EVERTON NEWS: John Textor could now seal £40m worth of Everton signings before he has e🍌ven taken over
Everton get insight into future windfall as UEFA data revealed
As is almost universally the case in modern stadium design, Everton intend for their new h☂ome at Bramley Moore Dock to be a multi-purpose venue.
Some reports su🦩ggested that rivals Liverpool ea𒁏rned as much as £10m for hosting a series of Taylor Swift concerts this summer.
And although theꦇ true figures will likely b🌜e more modest when expenses are factored in, the numbers do illustrate the value of having a stadium which is in use beyond 90 minutes on a Saturday.
In what will be a landmark occasion for the club, Ev🔯erton’s stadium has also bee💦n confirmed as a host venue for Euro 2028, which is being co-st🦩aged by the United Kingdom꧃ and Ireland.
Everton representatives were invited to Euro 2024൩ in Germany🌊 to learn what to expect.
Significantly, the Toffees have also recently struck a new long-term deal꧒ with Aramark for the catering rights 🥀to their stadium, which the club labelled one of the biggest comme꧟rcial deals in its history.
And the latest data from UEFA reveals just how lucrative matchdays at Euro 2028 might be for Everꦗton.
According to data gathered by and shared by European football’s governing body, in-stadium purchases of food and drink accounted f♏or £52m o𝓡f revenue at Euro 2024.
The true value of Everton’s new stadium at Bramley Moore Dock
Everton currently earn less than £1m per match through the turnstiles at Goodi𝓡son Park.
And while its significance to Everto𝄹nians goes far beyond its economic utility, the grand old stadium is holding the club back financially.
At Bramley Moore, ticketing income alone will likely rise to neared the £40m mark, 💦whichꦑ the likes of West Ham and Newcastle United are currently achieving.
Thereꦏ will be a greater emphasis on hospitality a🍌nd other elements of the matchday experience too.
Everton have alr🐼eady named three ‘Founding Partners’ for the new stadium, which raises the question of naming rights.
The market for naming rights in the Premier League is saturated at present, with Tottenham, West Ham, Newcastle and potentially Man United looking for partꦦners.
But Everton will be encouraged that England rugby recently managed to secure a £100m, 10-year naming rights deal for the Twickenhamꦏ stadium.
Spurs’ commercial income has trebled since they moved to the Tottenham Hotspur Stadium and, all in all, the total financial benefit of the new stadium could hit £70m for Everton over a similar timesca🔯le.