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News
Everton have already agreed £40m off-pitch deal amid Bayer Leverkusen twist
Everton fans may be concerned to see the latest business news coming from Bundesliga champions Bayer Leverkusen.
Leverkusen‘♛s achievement of going unbeaten in the German league for a whole season is even more impressive when you consider that their annual r🔴evenue is less than £240m.
For context, Everton‘s turnover th𒁃roughout the same period was £172m while Premier League champions Man City’s was £713m.
Managed by Xa൩bi Alonso, a former favourite of Everton’s rivals Liverpool, the club also won♏ the German cup and reached the final of the Europa League.
Everton meanwhile, who💃se global profile is arguably as big as Leverkusen’s with a similarly pꦇassionate fanbase, finished 15th after two points deductions for PSR breaches.
There is also the matter of the club’s future ownership, which remains unresolved after Dan Friedkin pulled out of talks to buy Everton following a peri💛od of exclusive talks with Farhad Moshiri.
Overall then, the two clubs are poles apart in most areas – but they do have one mutual inter🗹est.
- READ MORE EVERTON NEWS: Everton open talks to sign ‘exciꦰting’ £13m player who once moved for £73m
Bayer Leverkusen terminate Castore deal
Castore, who were founded in Everton’s native Liverpool iꦓn 2015, are the biggest new name on the football kit scene.
Having sponsored the likes of McLaren Racing, Andy Murray and the England cricket team, the brand appear to now be focusing their c🥀ommercial firepower on football.
Their portfolio꧅ of partnerships in recent years has included the likes ൲of Rangers, Newcastle United, Sevilla, Wolves, Athletic Bilbao and, since 2022, Bayer Leverkusen.
However, as relayed by , the German champions are set to terminate their deal with Castore three 🌃years ahead of schedule.
Apparently, Bayer’s away kit –🌺 which presumably will have been in huge demand given their success on🙈 the pitch – has been out of stock for some time as Castore have been hit with supply issues.
The club’s fans have also reported a litany of quality issues since the deal began, which echoes reports of similar problems from the brand’s En♒glish club partners.
That may ring alarm bells for Everton, who have sigౠned a multi-year deal reportedly worth at least £40m to the club in total.
The headline figures do not tell the whole story, but the deal represents a huge upswing on the previous deal with Hummel in any cas꧟e.
Further reports of logistical and quali💞ty issues will there🔯fore concern Everton.
TBR Analysis: How important is Everton’s kit deal with Castore?
At £20m per year, the T🔴offees deal w🗹ith Castore is among the most lucrative in the Premier League outside the so-called ‘Big Six’.
However, while the breakdown of the deal is not public knowledge, it will likely be heavily incentivised and structured based on sales and other bonuses – as is standard within the industry𝓀.
But with Everton still not out of the woods in terms of their PSR situation, any in🅠crease to their revenue base will be hugely🌄 welcomed by board and fans alike.
Significantly, Castore have also become a ‘founding partner’ for Everton’s new stadium at Bramley Moore Dock, which they are set to move into from 2025-26.
The club will hope the Castore de🎐al can kickstart a commercial rush for the new stadium, perhaps includin꧃g a lucrative naming rights deal.