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‘Electric’… Man City chief unveils secret weapon behind £341m reveal
A prominent figure at Manchester City has revealed insights into the club’s remarkable financial success.
Cꦡity’s remarkable achievements on the pitch have been matched by their equally impressive performance off it, wit🐼h the club having now announced record revenues four years in a row.
Their biggest driver i𓆏n recent times has been commercial revenue. In their latest set of accounts, City detailed a jaw-dropping £3൩41m worth of income from sponsorship, merchandising and licensing alone.
While questions relating to the 115 charges levelled against the club will persist, no one disputes that what Man City have built away from the pitch is outstanding.
Now, City Football Group marketing chief N🥀uria Tarré has disclosed some of the secrets behind the reigning treble holders’ continued commercial success.
How do Man City keep breaking financial records?
While City’s sporting performance has a huge bearing on their finances, the club have also built a global brand that is a🍬 money-making machine in its own right.
This brand has proved enormously attractive to sponsors – City have 38 in total, more than any other Premier League team. And this is largely thanks to their꧟ marketing team🌌.
Speaking on the podcast, Tarré explained that City Football Group🐻 inject “audacity, tenacity, authenticity and electricity” into everything they do.
“Bui♎lding a network of 13 football clubs has never🅠 been done before. We had to look at it from a wide page and think about what it would take to achieve this.
“We looked atജ it as we would do any other industry. It’s about fan engagement and growing the different brands withi♐n the group. We were looking to attract the next generation of fans.
“We wanted to attract a young generation of fans, for whom fandom, in many markets, is more of a fluid concept. It wasn’t just about being their number one club but for whom we’d be one of their preferred clubs🍬ꦰ that they wanted to engage with.
“Football is about culture – music, games, lifestyle. We wanteဣd to build a brand that was relevant in different geographies for football as a whole.
“Also, although we play☂ 50 or 60 games per season, we want to create content that would engage fans every single day of the year.
“We were bold, brave, crazy enough to do something like the All or Nothing documentary during a season when we didn’t know what the outcome was going to be. Getting behind the scenes, showing how ಞwe operate and the personalities of the players was tremendously successful.
“Ever since, we have kept a group of content creators within out first-team football facilities to capture the content through the season. That is how 🍃we published the amazing content a few weeks ago on Netflix about the treble-winning season൲.”
How do City’s 115 charges play into this?
The achievements of Pep Guardiola‘s generational team cannot be disputed. But many𓆉 have argued🃏 that their legacy is tarnished by the 115 charges the Premier League has brought against them.
The charges, which relate to alleged offences over a nine-ye𓃲ar period, will be heard by an independent panel on a case-by-case basis.
Premier League CEO Richard Masters has confirmed th✅at a date has been set for the blockbuster hearing but has n൩ot yet confirmed when that will be.
The charges themselves span a number of areas, with the biggest singleꦜ source being t﷽he failure to provide accurate financial information between 2009-10 and 2017-18.
City raked in over £1billion in commercial re𝓀venue since that period, which would suggest that – whatever the case heard by the Premier League may bring – their operations in that department are sound.