Dan Friedkin’s Everton CEO candidate has history of smashing transfer records as £21m PSR boost confirmed

At long last, salvation for Everton. Dan Friedkin is now officially the Toffees new owner and The Friedkin Group are working on fixes for the problems left behind by Farhad Moshiri.

The Moshiri era will be remembered in the short term for the Profit and Sustainability (PSR) issues and, latterly, cash flow flow is☂sues that swamped the club, not to mention the relegation dogfights.

And with Sean Dyche’s side just three points above the Premier League relegation zone as things stand, the legacy of Moshiri’s impact on Everton’s football operat꧂ion could yet still be felt꧟ for years to come.

What’s more, the looming PSR hearing into Everton’s capitalisation of interest pꦿayments on loans taken out to fund infrastructure costs could herald further PSꦇR sanctions furth🧸er down the line.

But by far the British-Iranian investor’s biggest contribution in L4 was his commitment to building the new stadium at Bramley Moore Dock.

The new home ground is expected to hike revenues by £30-40m per season and will outlast Dan Friedkin, Dyche, the Everton squad, and mos꧟t other stakeholders on Merseyside.

Ensuring Premier survival and managing the transition to the club’s new waterfront home in 2025🎃-26 are Friedkin’s A1 priorities as custodian of, as he puts 𒆙it, “one of England’s most historic clubs.”

In the immediate term, the Everton faithful’s attention has tꦐurned to what kind of owner Friedkin intends to be. For clues, they have looked to his ownership of AS Roman and, to a lesser extent, AS Cannes.

The Friedkin Group have been in situ at Roma for four years and, although he delivered the club’s first European trophy in the Conference League in 2022, thin🧸gs have soured of late.

The Hollywood financier turne🌼d multi-club investor has invoked the wrath of Roma’s famously impassioned fanbase when𓄧 he sacked club legend Daniel De Rossi earlier this year.

De Rossi’s successor, Ivan Juric, was given the boot after 12 matches in charge. Now, Claudio Ranieri of Leicester City fame is 🅺in the dugout. He had to wa🌳it until last weekend for his first Serie A win in charge.

Friedkin ha𝕴s also shaken things up in the C-suite at Stadio Olimpico.

Lina Souloukou resigned as CEO in November, alth๊ough the pe𓂃rception is that she was pushed.

She has since been linked with a Premier League move, with both Everton and Noꦫttingham Forest linke🎶d.

Her replacement, albeit on an interim basis? Ryan Friedkin, Dan Fri꧃edkin’s son. And in🗹cidentally, the 34-year-old is also reportedly a candidate for a senior position at Everton.

Friedkin juni❀or’s record at Roma and at AS Cannes, where he is president, suggests what he might bring to the Toffees if indeed he doe♊s join up with his father.

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Ryan Friedkin: Everton’s new CEO?

Ryan Friedkin’s temporary tenur🍨e at Roma at such a turbulent time appears to be an endorsement of his capabilities on behalf of Dan Frie𓄧dkin.

Friedkin was part of the team t𝔉hat sanctioned a net outlay of £100m in 2021-22 of around £100m, which was comfortably a record for the Italian club.

Financial co𒉰nstraints have meant Roma have had to cut their cloth in more recent seasons, although they didꦬ spend around £75m in the summer and ended the window with a negative net of £54m.

Given their easing but still precarious PSR situaꦕtion, Everton won’t be able to brake any of the transfer records set in the Moshi🏅ri era for some time.

But the ambition The Friedkin Group have displayed at Roma, even if it has not always had the m♏ost positive return, is encouraging for Everton fans eager to see their club compet💦e in the transfer market once again.

There is a simi♓lar story at AS Cannes under Ryan Friedkin’s stewardship.

They have the꧂ biggest budget in the French fourth tier –👍 and by quite a margin.

An anonymous source has told The th💯eir budget for 2024-25 is £5m, almost twice the next club⛄ in the pecking order.

That is effectively a Ligue 2, the source said.

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£21m soft-loans issue resolved but PSR questions remain

The structure of The Friedkin Group’s takeover has seen £451m worth of soft loans (intere♚st-free loans from shareholders) converted🗹 into equity.

This is significant because new Premier League rules stipulate that soft loans must now include a commercial interest rate f♑or PSR purposes.

Had the soft loans – which were comfortably the highest in the Premier League – not been 🐭converted, Everton would have been hit with a proxy PSR charge of around £21m.

Their heavy losses in recent years mean that there will not be fireworks in the January transfer window in any ca🅺se, but the situation would have been far more restrictive had it not been for the equity conversion.