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Aston Villa up to ‘£107m’ over FFP limit, cuts needed despite Champions League cash

Aston Villa are currently up to £107million over the Premier League’s soon-to-be introduced squad cost control ratio, a new study has found.

Villa’s income will soar next seaꦬson thanks to their qualification for the Champions League and two new lucrative commercial deals with Adidas and Betano.

But research research conducted by UCFB lecturer Christopher Winn for has found that Villa would have been at least £67m over the FFP red ꦛline had it been in𒐪troduced this season.

Photo by Copa/Getty Images
Photo by Copa/Getty Images

That figure rises to a ma𝓰ximum of £107m in a 💞worst-case scenario, according to the analysis.

The study found that only a handful of clubs are currently prepared for the new FFP landscape (now called Profit and Sustainability Rules, or PSR), which will see clubs limited to a squad-cost-to-earnings ratio of 85 per cent under the Premier League system and 70 per cent under UEFA’s structure.

That ratio will be supplemented with financ♌ial anchoring, which will impose a limit on how much clubs ca𓆏n spend on wages, transfers and agent fees based on as yet undecided multiple of the TV cash received by the Premier League’s bottom-placed side in a given season.

The rules will be voted on when the Premier League meets for its annual general meeting in Ju𝓰ne. Most clubs are in favour of the rules, b✨ut Villa are one of just three clubs to oppose them.

Villa’s Financial Fair Play situation analysed

Significantly, the figures are based on V𝔍illa’s 2022-23 accounts, the last season for which there is fin🃏ancial data available. Villa posted a loss of £120m on total revenue of £218m that season.

As the nuances of the new PSR rules are yet to be decid💧ed, the study outlines three scenarios.

In Scenario 1, profit on annual play𒅌er sales is factored into the equation, revealing that Vilﷺla are £83 million over budget.

Scenario 2 adopts the same approach but extends it over a three-year rolling period, aligning with UEFA’s methodology, and in this iteration, Villa’s overspend redu❀ces to £68 million.

Meanwhile, in Scenario 3𝐆, profit on player sales is removed from the equation entirely, focusing solely on a club’s operational revenue. Under this scenario, Villa’s overspend increases to £107 million.

How will Champions League qualification boost Villa’s FFP prospects

Villa are on course for turnover of over £300m next season, breakin𝔉g their own club turnover record and the record for a club outside the so🍎-called Big Six.

That is thanks in large part to Champions League qualification, which Tottenham’s defeat to Man City last night confirmed.

Photo by Stu Forster/Getty Images
Photo by Stu Forster/Getty Images

Top-tier European football will be worth around £64m to Villa allꦗ in all. And additional commercial income will see that figure rise further.

Meanwhile, the new kit deal with Adidas and the front-ಌof-shirt partnership with Betano are believed to be worth a combined total of £32m.

Those figures will improve Villa’s FFP position, but owners Wes Edens and Nasseff Sawiri🅷s are still likely to be forced to reign in costs over the course of th♈e next Profit and Sustainability assessment window, especially given that rules for clubs competing in European competitions are stricter.

Unfortunately for Villa, that might mean cutting the wage budget or selli♈ng a star player.