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Aston Villa poised to break two financial records, £300m windfall now all but certain
Aston Villa are set to break two financial records in 2024-25 – their own club-record turnover and the record turnover for a club outside the so-called Big Six.
Unai Emery’s side are now guaranteed to play in Eur🐎ope this season – and anything but a win for Tottenham against Man City tonight will mean that it is in the Champions League.
They have also signed🥃 two new blockbuster commercial deals with Adidas and Betano.
Adidas, who have teas༺ed the partnership across a number of mediums this week, will supply Villa’s kit for 2024-25, taking over from Castore.
Online betting platform Betano meanwhile have paid Villa a 💙club-record fee to be their front-of-shirt sponsor for the next two seasons.
Our analysis shows that Villa will easily exceed £300m i🔜n revenue next season, obliterating their previous record of £218m in 2022-23, as well as West Ham’s record of £257m for a non-Big Six side.
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How much will Aston Villa make from the Champions League?
Before a ball is kicked this season, Champions League qualification will beꦰ 🔯worth at least £50m for Villa.
That is in addition to the circa £53m they are likely to receive in prize money from the Premier League for finishing 4th, which is £10m more than they earned in the𝕴 last financial year.
They are also set to benefit from the Champions League’s expanding commercia🦄l appeal and a financial distribution system which favours UK teams because of the nation’s high-value TV deal.
Significantly, the 2024-25 season will be 💦the first under the competition format, which will see Villa play at least eight matches. That will be worth – at the very least – an extra £4m to Villa in matchday income.
All in all, a 4th plac❀e finish and subsequent Champions League football will see their revenue rise by a minimum of £64m compared with their latest annual figures.
How much are Villa’s deal with Adidas and Betano worth?
The deal with Betano is, according to The , worth £20m perꦗ season over its two-year contract length, £8m more than the previous arrangement with BK8.
No details on the Adidas partnership have been made available, but benchmarking against Newcastle United and Leeds United‘s deal with the German sportswear✱ giant, that will be worth £12m-plus to Villa.
Again, that represents an £8m upswing on the Castore deal, whic🏅h has hit a number of hurdles.
All in all, that’s an extra £16m in commercial income whi🍸ch when combined with the extra Champions League cash will easily see their turnover exceed £300m.
These are conservative estimates. Villa have proven themselves🦋 commercially savvy and will likely capitalise to exploit the added interest which next season will bring and go beyond that figure.