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News
£34m update from Barcelona gives Everton major PSR hint
Everton and Barcelona have more in common than you might initially recognise.
Both will soon move in🐼to, or in Barc𒁃elona’s case move back to, shiny new stadiums.
Both have had financial issues of late and have🌠 suffered from what most experts agreꦐe amounts to mismanagement at best.
Everton and Barcelona have even shared a manager in Ronald Koeman and a ha🧸ndful of players in recent 𒀰years – Gerrard Deulofeu, Andre Gomes, Yerry Mina, Lucas Digne.
Granted, they are not exactly mirror images, 😼but there are similarities there. And those parallels extenꦑd to the commercial department.
While the takeover is undoubtedly Everton’s number✃ one priority at present, ensuring com💫pliance with Profit and Sustainability Rules is a not too distanꦐt second.
After being hit with two separate points deductions in 2023-24, the Toffees have taken a number of measures to ensure the same does not happen again this ter🐭m.
Commercial revenue is central to that.
The club will feel that, if they can꧋ get over the line with PSR this season, the new stadium ꧟will insulate them from further punishments in future under a more competent ownership regime.
And news now coming from Barcelona bodes well for their compliance prospects.
- READ MORE EVERTON NEWS: Everton now close to signing free agent after he was 𒆙linked with West Ham move
New Everton partner pays Barcelona huge sum
As well as a providing a major income boost th🏅rough ticketing revenue, Everton’s new stadium at 🔯Bramley Moore Dock will be a commercial goldmine.
Already, Everton 🅷have announced two ‘Founding Partner’ spons💧orships, while a naming rig💃hts deal could be worth several mil🔥lion per season.
The first Founding Partner, Castore, are also Everton’s kit supplier in a deal worth a reported £20m per season, ♈more🧸 than double the the previous agreement with Hummel.
The second company awarded Founding Partner status was mಞore likely to go under the radar at Everton, but it will arguably have a greater impact on the matchday experience for years to come.
Earlier this month, it 🐼was announced that Aramark had become the official culinary experience partner of Evꦇerton.
N𝔍o value was given to the partnership, but Everton described it as “one of the biggest deals in the club’s history.”
And while that language more likely refers 🅰to the scope and length oꦑf the agreement as opposed to the upfront value, the alliance between Everton and the American food service firm will be hugely lucrative.
While Everton fans can only speculate on thཧe base fee, have reported that the company have just invested a whopping £34m in Barcelona.
That payment, which is an extension of a pre-existing relationship with the Catalan giants, will allow the🦩m to meet Spain’s equivalent of PSR this season.
And perhaps their deal with Evert🎀on could potential allow the club to do the same.
How much can Everton earn at Bramley Moore Dock in total?
Everton’s matchday income currently stands at around £𓆉17m per season, meaning they are earning less than £1m per match at Goodison Park.
And while it will be an emotional goodbye to a stadium whose value is far greater than the fin🍸ancial return it generates, Bramley Moore Dock will be twice as lucrative straig🐬ht away.
With hospitality and other improved facilities, as well as the commercial opportunities generated by the new waterfront stadium, a conseꦬrvative estimate would make Bramley Moore worth £55m per season.