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Tottenham to smash £228m record as two more off-pitch deals confirmed in last 24 hours
Tottenham are poised to set a new financial record thanks to the latest news coming from behind the scenes.
Spurs are often cons🃏idered the best run club in the ൲Premier League, especially among the upper echelons of the game.
Daniel Levy has long advocated a sustainable approach to runꦯning the club which, although it has frustrated fans at times, has thꦍem in a very strong position in terms of financial fair play.
And their cushion has just got ♛even greater thanks to two new deals announced in the last 24 hours.
Spurs partner with two huge brands
Tottenham have that they have partnered with British oil ꦜgiants Castrol a🍨nd BP Pules, the electric vehicle company established by British Petroleum.
Castrol will beco🌄me the clubs official motor oil and EV fluids partner, while the BP deal will see electric c🃏harging stations erected across Spurs’ sites.
No value was given for either of the deals, but they will likely b🍌e worth a combined total of £10m-plus to the North London club.
That will more than make up for the shortfall that the collapse of their deal Turkish company Getir has left them with.
Spurs revealed club record income from sponsorship and merchandise sales last season of £228m, which is among th🃏e highest in world football.
Th🔜e latest news, as well a soon-to-be-announced training kit deal with BetMGM, will see them surpass that total again in 2024-25.
- READ MORE FOOTBALL FINANCE ANALYSIS: Tottenham and Arsenal furious as💞 £50m behind-the-scenes battle 🍸intensifies
How can Tottenham further accelerate their commercial growth?
One area that Spurs have uncharacteristically failed to exploit from a🦹 commercial perspect🌄ive is the naming rights for their stadium.
A branding deal for the Tottenham Hotspur Stadium could🌠 be worth between £15m and £25m per year, but the club have failed to find a suitable partner since the sta꧒dium opened in 2019.
However, the departure of commercial chief Todd Kline to London rivals Chelsea could prove to be the impetus ෴that the club needs to get a deal over the line.