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Tottenham could now match Arsenal as £60m off-pitch deal agreed
Tottenham could soon follow in the footsteps of Arsenal and strike a budget-boosting deal worth north of £60m.
Spurs and Arsenal do not agree on much, but both clubs are among the best in the world when it comes to monetising their brands.
Since their move to the Tottenham Hotspur Stadium, Spurs’ annual commercial income has soared from £108m to £228m, while matchday cash has risen from around £70m to well in excess of £100m.
In terms of commercial income and overall revenue, Arsenal are slightly behind their arch-rivals in North London despite finishing above them in the Premier League for the last two seasons.
However, there is one are in which they have the edge over Spurs when it comes to sponsorship.
But in an era when the amount the two clubs can spend in the transfer market is tied to their revenue, Spurs may now be looking to close that gap in order to add to Ange Postecoglou’s budget.
Spurs could emulate Arsenal sponsorship deal
Arsenal announced late last year that they had struck a deal with Dubai-based company Sobha Realty for the naming rights for their London Colney training centre.
The luxury property developer is reportedly paying £15m per season over the next four years, or £60m in total.
That figure makes the partnership the third-most lucrative in their sponsorship portfolio, behind only their deals with Emirates (£50m) and Adidas (£60m).
Naming rights deals have been a hot topic at Spurs in recent years following the move to their new stadium, which analysts estimated could bring in £150m of sponsorship revenue over 10 years.
But the naming rights for their own training centre, Hotspur Way, have seldom been discussed.
This is unusual for a club who plays such emphasis on commercial income, especially given that the likes of Man City and Liverpool also have lucrative deals in this department.
However, the departure of chief commercial officer Todd Kline to Chelsea means a revamp of the commercial department is imminent, which could open the door for a training ground deal.
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Spurs on course to break commercial record
Even without a naming rights deal for their stadium or training ground, Spurs will soon break new ground with their income from sponsorship and merchandise.
They recently secured a training kit sponsor with BetMGM worth around £10m per season represents a significant upswing on their previous deal with Getir.
Spurs are also expected to announce a new sleeve sponsorship before the start of the 2024-25, which could be worth up to £42.5m if benchmarking against previous reports.
Even in a season without lucrative Champions League cash, that extra income will easily seem them surpass their club record of £228m.