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News
Newcastle United to copy Arsenal after £60m-plus off-field deal agreed, Eddie Howe thrilled
Newcastle United will mirror Arsenal with a crucial aspect of their pre-season plans ahead of 2024-25.
The Magpies, whose loss at Man United on Wednesday mea🦄ns that they look likely to miss out on the Europa League next season, will roun🥃d off their campaign at Brentford on Sunday.
Off the pitch, Newcastle have signed a deal with German sportswear titans Adidas which will be worth a mi🐽nimum of £60m in total over the multi-ye💖ar contract length.
And the are now reporting that Eddie howe’s side will be stationed at♑ Adidas headquarters for part of their preparations for next🧸 season.
In doing so, Newcastle are following in the footsteps of Arsenal, who visited the world-class facility in Herzogenaurach last 🅺summer.
The fact that the Tynesiders have been invited demonstrates their value to Adidas – and it will delight Eddie Howe, who prefers more nearby pre-season camps as opposed to far-flung tou♔rs.
Newcastle’s pre-season in detail
It i🃏s not yet known wꩵhether the trip to Germany will include a friendly match. Arsenal played FC Nurnberg when they stopped there last summer, so that could be a possibility.
Newcastle players will be able to make use of the elite fac🍌ilities at the Adidas camp, which was opened in 2019 and cost £850ꦬm to build.
It is n🐲ot believed that either party will receive a fee, with this being a mutualy beneficial arrnagmeent for both.
Following the visit, Newcastle will jet out to Japan where they will stay for a week and play fri🍌endlies against Uwara Red Diamonds and Yokohama F.Marinos before returning to 🥀the North East.
How much is Newcastle’s deal with Adidas worth?
The £30m-a-year agreement will run for at least two years, although neither side has specified ex𓆏actly how long the contract is, only that it is ‘multi-year’.
On top of that, Newcastle are likely to receive a five to 10 per cent cut of any shirt sales. The fee that Adidas have paid for the rights🌞 to make their kit shows that 🔯they are confident of big sales.
The deal represents a huge upswing on the last kit deal with Castore, who paid around £5m per season. That partnership was due to run until 2026 but the club cut it short when Adidas’s interest 𝓡emerged.
Newcastle’s commercial income stood at £47m in 2022-23, the last 🍎season for when their full financial data is available.💛
Supporters can expect to see that figure rꦦise significantly when they release their 2023-24 ꦆaccounts,.
The Adidas partnership, front-of-shirt deal with Sela and the commercial opportunities associated with playing in Europe, as well as the business contracts of their Saudi owners, means they could well꧃ reach the £100m mark next 𝓰season.