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Newcastle United gain unlikely FFP ally who could help them unlock £726bn PIF fund

Newcastle United have gained an unlikely ally whose influence could be key in overturning the Premier League’s associated party transaction rules.

The Magpies became the richest club ﷺin the world when the Saudi Public Investment Fund complete a £305m takeover from Mike Ashley in October 2021 – on pape🌠r at least.

In reality, while PIF have sanctioned significant investment, their ambitions have been anchored to the Premier League’s Profit🧔 and Sustainability Rules, or PSR (formerly financial fair play, or FFP).

Photo by Tony McArdle/Everton FC via Getty Images
Photo by Tony McArdle/Everton FC via Getty Images

In the immediate wake of PIF’s takeover, Premier League clubs voted through new measures to prevent clubs from signing inflated sꩲponsor deals with 𒆙owner-funded companies in order to bypass PSR.

Newcastle have signed a number of deals with associated parties, including their front-of-shirt and sleeve deals with PIF-funded Sela a✤nd Noon, which are worth £32.5m a year to New🌌castle in total.

But those deals have had to pass the Premier League’s Fair Market Value test, meaning that PIF have not been able to use the deals to pump🅰 limitless cash into the club.

UAE-funded Man City are currently in the process of ch🍌allengiꦆng the associated party rules in the courts,🅷 with Newcastle watching on with in🍬terest.

Now, it appears that City and ✅🎐Newcastle’s cause has a new advocate from an unlikely source.

Sir Jim Ratcliffe attacks associated party transaction rules

The next truly blockbuster Premier League takeover following PIF’s acquisition of Newcastle was Sir Jim Ratcliffe’s partial buyout of Man United in February this year.

The 71-year-old has wasted no time in making his mark on the club and, 🎉in his latest media appearance, appears to have now thrown his weigh꧟t behind the fight against associated party transaction rules.

“I can understand why they [Man City] are challenging it,” he told in an in🎶terview that covered a range of topics affecting United at governa♕nce level.

“You can understand why they would say that they want an open market, a free market.”

Why is Ratcliffe an unlik𓃲ely ally? Because, in theory, United are the last club who need the associated party restrictions lifted.

Unlike Newcastle, United already have huge revenue regardless of their sporting performance. Even w♌hen they have had a fallow year on the pitch, the impact on their bottom line is relatively negligible.

How much Newcastle could spend under PIF with no constraints

In theory, there is effectively no limit to how much of the Public Investment Fund’s £726bn reserves could b♊e funnelled into Newcastle.

The Saudis’ spending on their own domestic leagues as well as their soon-to-be-confirmed victorious bid to☂ host the 2030 World Cup shows that money is no object when it comes to sports investment.

Photo by Robbie Jay Barratt - AMA/Getty Images
Photo by Robbie Jay Barratt – AMA/Getty Images

Of course, i🎐f the Premier League’s spending curbs were abolished, it would mean every other owner in the Premier League would be allowed to spend whatever they liked too.

But no one, not even City’s Abu Dhabi owners, come close to matching the potential spending power of Mohamed Bin Salman and the Saudi Public Inv✱estment Fund.