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News
Newcastle eyeing £165m bonanza amid bold prediction from exit-bound Amanda Staveley
Newcastle United want to significantly boost their income through one income stream championed by outgoing director Amanda Staveley.
Staveley was the public ဣface of the Saudi Public Investment Fund’s takeover of Newcastle in 2021 and took a seat on the board alongside husband Mehrdad Ghodoussi once the deal was complete.
She has since overseen the development of Newcastle’s commercial operation, which has stagnated under previou🉐s owner Mike Ashley.
Boosting revenue through improved sponsorship contracts and other sources is a major priority for the current regime, who are limited in w🎉hat they ca🌠n spend because of the PSR system.
TV cash continues to be the big💧gest driver for the Tynesiders, with ꦿthe club generating £165m from broadcasters in 2022-23.
That figure will have climbed significantly when the time comes for th💫em to release their 2023-24 accounts thanks to their participation in the Champions League.
While Staveley 𝓡and Ghodoussi will soon be leaving St James’ Park, the🔯ir successors will be just as desperate to raise that figure even more.
And the latest news from Fr🐻ance could open the door for them t𒁃o do exactly that.
Newcastle could earn more broadcast cash from DTC model
A Netflix-style streaming service for the Premier League is seen by many clubs as the wa♛y forward, with domestic TV rights starting to plateau.
As quoted by earlier th🌊is summer, Staveley herse🦂lf thinks that a “direct to consumer model” is an inevitability and the best way to proceed for rights holders.
None of the traditiona𝕴l ‘Big Five’ leagues in Europe have tried DTC system yet, but that could be about to change in light of recent events.
Ligue 1 has been struggling to secure a TV deal for its five-year rights cycle beginnin꧙g next season, wi🌌th broadcasters balking at their £850m valuation.
As reported by , Ligueಌ 1 is now creating contingency plans in the foꦆrm of a direct-to-consumer streaming service.
If the🌌 league is forced down the route advocated by Staveley and others and it proves to be a success, it is easy to🃏 see a scenario in which the Premier League follows suit.
READ MORE NEWCASTLE FINANCE NEWS: Kieran Maguire issues verdict on Newcastle going ‘all in on one huge transferꦉ’ ♛amid £100m twist
How TV cash can boost Newcastle’s transfer budget
Under the current Profit and Sustainability Rules system, every penny Newcastle earn is another they😼 can invest in the recruitment budget.
The club narrowly avoided a breach for the three-year PSR period up to 2023-24 but will still have to make adjustments in 2024🐻-25 if they are to ensure continued🗹 compliance.
While in the short term that likely means player sales, enhanced TV cash will hel𓄧p sustain the club in terms of PSR going forward.
The club are expected to announce revenue of around £300m for 2023-24, over half of which will come from broadcast streams♋.