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Liverpool to smash £86m club record as final piece of off-pitch puzzle unveiled

Adam Williams

Mon 17 June 2024 16:19, UK

Liverpool are set to bank over £86m in 2024-25 thanks to an investment from Fenway Sports Group.

ಞFSG’s approach to running Liverpool has been to create long-term value, with a view to maximising the return they will make on the £300m they bought the club for in 2010.

𒅌The Boston-based group have overseen a huge upswing in commercial revenue and have benefit from TV deals that, although they are no plateauing, have soared over the last decade.

One area where FSG are keen to accelerate growth is matchday income.

🧔The owners oversaw the redevelopment of the Main Stand between 2014 and 2016 and the ongoing revamp of the Anfield Road Stand.

𓄧When the stand behind the goal opens fully, Anfield’s capacity will go beyond 61,000.

🧜A significant proportion of that number is given over to hospitality seats – and it is here where FSG want to really push the envelope in terms of matchday income.

Liverpool to cash in from Anfield hospitality

🌺As relayed by the , Liverpool have appointed a sales agent to oversee their Founders Lounge, the most exclusive matchday package available at Anfield.

BEYOND Hospitality will use their network to sell packages to sell tickets to VIPs, who will enjoy in-stadium dining and the opportunity to meet Liverpool players and dignitaries.

꧅Corporate hospitality is given increasing attention in the modern game.

ꦏAnd while this frustrates many supporters, owners recognise that it is a key growth area to allow them to reinvest on the pitch or in infrastructure.

Some elite clubs – Bayern Munich are one notable example𝓀 – can earn as much from the posh seats as they do from ordinary match-going fans.

🧔And it is this area where the Anfield execs are seeing pounds signs.

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Liverpool to exceed £86m matchday income record

﷽When the Anfield redevelopment is fully finished, Liverpool comfortably surpass the £86m worth of matchday income they earned in 2021-22.

☂In a few years, they will hope to be pushing towards the £100m mark that currently only arch rivals Man United as well as Tottenham and Arsenal are capable of reaching.

🐈Their total turnover meanwhile, which stood at roughly £594m last season, will also reach new heights.

🐈And with the Premier League’s domestic TV deal’s acceleration slowing, matchday is an area that Liverpool will target increasingly going forward.