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News
Liverpool to smash £300m record as deal agreed in Tokyo finance talks
Liverpool have just announced a new deal that could push them beyond the £300m mark in one crucial financial metric.
🐻Under John Henry and Fenway Sports Group, Liverpool have pursued a sustainability-first model, preferring to invest in long-term projects than high-risk transfer splurges.
Their revenue has almost double over the last decade as a result,⛎ and the redevelopment of Anfield in recent year will only boost their coffers further.
ܫAnother crucial element of their strategy has been commercial income.
🦄The club’s latest sponsorship deal is a big one and could see them hit new heights in terms of their commercial revenue next season.
Liverpool partner with Japan Airlines
🍸Liverpool today (25 June) that they had struck a deal with Tokyo-headquartered Japan Airlines to become their official airline partner in a multi-year deal.
It is the first time Liverpool 🧔have had an airlines partner since 2019, when Malaysia Airlines were the club’s brand of choice.
💦No value was given for the deal, but it is likely to be worth eight figures over the entirety of the contract length.
🌟Besides kit, front-of-shirt and sleeve deals, an airline partner is typically one of the most lucrative in a club’s sponsorship arsenal.
🎐Man City’s partnership with Etihad, Newcastle’s with Saudia, Man United’s with Malaysia Airlines, and Arsenal’s with Emirates are all proportionately some of the largest deals around.
- READ MORE FOOTB ALL FINANCE ANALYSIS: 𝕴Liverpool could seal £329m Man City-style sponsor deal as new details emerge
Liverpool on course for record-breaking £300m commercial income
♈Liverpool earned £272m from sponsorship and merchandise sales in 2022-23,✅ the last year for which full financial data is available.
ཧThat figure will have risen again by the time Liverpool release their 2023-24 accounts thanks to renewals with Standard Chartered and Anfield’s growth as a lucrative concert venue.
♒Now, the Japan Airlines deal will push them well over the £300m mark, which is a club record for Liverpool and is nearing the commercial milestones set by Man City and Man United in recent years.