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Liverpool set for £10m-plus windfall thanks to Jurgen Klopp
Jurgen Klopp earned a place on the Mount Rushmore of Liverpool managers during his nine years at Anfield – and it appears his legacy is not over yet.
For Klopp’s successor, Arne Slot, it has been a frustrating transfer window so far.
While no one in the Premier League has spent big bucks, Liverpool are the only club yet to make a single signing this summer.
That is not for lack of trying – Liverpool’s pursuit of Martin Zubimendi fell through at the eleventh hour after the Real Sociedad midfielder got cold feet.
However, Fenway Sports Group‘s strategy has always been to make the right moves, not the quickest moves.
Speaking exclusively to TBR earlier this summer Liverpool University football finance lecturer Kieran Maguire called Michael Edwards a “genius” in his approach to recruitment.
The executive, who worked with Klopp as Liverpool’s sporting for six years between 2016 and 2022, has returned as chief executive to oversee the club’s business more broadly.
That includes commercial income.
Liverpool are expected to record sponsorship and merchandise income of £300m when they release their accounts for 2023-24.
That in turn is central to Slot’s recruitment budget, given that FSG want Liverpool to be a self-sufficient business.
And thanks to one of the final decisions Klopp made before his departure, Liverpool’s commercial income is set to receive a major boost.
- READ MORE LIVERPOOL NEWS: Liverpool chiefs have now made shock £51m Martin Zubimendi decision days after being rejected
Liverpool to bank £10m-plus from Klopp-inspired commercial deal
In 2018, Klopp vetoed a decision for Liverpool to be the focus of one of Amazon’s All or Nothing documentaries.
The series – which has previous focused on Man City, Arsenal and Tottenham – sees cameras go behind the scenes to record the inner machinations and drama of elite football clubs.
Klopp’s call to block ‘All or Nothing: Liverpool’ is believed to have stemmed from his views on the sanctity of the dressing room, a conviction which is shared by many fellow managers.
However, it emerged earlier this year that a documentary crew would follow Klopp for his final six months at Anfield. Presumably, it has received the 57-year-old’s blessing.
In the latest development, ‘s Matt Hughes has reported that Amazon Prime are the leading contender for the UK rights for the documentary, which will not be an All or Nothing title.
The international rights are being contested by the likes of Disney and Paramount.
The series is expected to take a similar creative direction to We Are Newcastle United, which focused on the North East’s club’s quest to operate within PSR restrictions.
Newcastle banked £10m for that documentary. And it can be assumed that Liverpool, whose domestic and international following is far greater, will bank at least that figure.
Why haven’t Liverpool spent anything this summer?
According to most analysis, only Brighton and Man City have more PSR headroom than Liverpool at present.
However, the regulatory capacity to spend does not always mean that the owners will fund lavish expenditure in the transfer market.
FSG are not prepared to continuously bankroll financial losses at Liverpool and that means that every signings needs to be fully costed in terms of matchday income, broadcast revenue and sponsors cash.
That said, Liverpool are not skint and have some of the highest operating income in Europe.
It would be a surprise if we do not see a significant outlay before the transfer cut-off at the end of the month.