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Liverpool owners FSG make £550m move that blows Mohamed Salah’s contract demands out of the water

If FSG made financial decisions based on the noise from the terraces, Liverpool would have matched Mohamed Salah’s contract demands a long time ago.

As it happens, Fenway Sports Group have seemingly left it until the eleventh hour before Salah is allowed to sign a pre-contract with overseas ꦉclub to present th🍨e Egyptian king with a formal proposal.

After 21 Premier League goal involvements in 14 appearances this season, Salah has finally received what has been characterised as an ‘opening contract off💎er’ by the Boston-based investmeꦜnt group.

NameGoals/AssistsClubMinutesGoalsGoals per 90Assists
Mohamed Salah21Liverpool1,230130.938
Cole Palmer17Chelsea1,302110.736
Bukayo Saka15Arsenal1,16250.3610
Erling Haaland14Man City1,350130.871
Bryan Mbeumo11Brentford1,34790.602
Nicolas Jackson11Chelsea1,11180.573
Chris Wood10Nottm Forest1,155100.670
Ollie Watkins10Aston Villa1,11970.473
Matheus Cunha10Wolves1,15870.503

For m𝔍ost owners, it w🎉ould have been unthinkable to event entertain the prospect of losing such a player for free. But FSG are not most owners.

In this instance, it appears that the pressure from Liverpool supporters – not to mention Salah and his agent, Ramy Abbas – has simply ꦑr♛eached a tipping point.

The feeling in the boardroom is that, in this case, Salah’s value on the pitch offsets the risk thatꦉ his age and committing to a new £350,000-a-week-plus d😼eal represents.

Photo by Joe Prior/Visionhaus via Getty Images
Photo by Joe Prior/Visionhaus via Getty Images

But the owners will continue to make most of the♒ big recruitment and retention decisions based on their data and insights. They have software that tracks, among other things, forecasted resale value.

As football finance expert Kieran Maguire recently told TBR Football, this approach has made FSG one of the most respected ownership groups in🌱 the industry, even if 💮it is unpalatable to most bedrock fans.

Every penny available to Arne Slot and Richard Hughes needs to be fully coܫsted against revenue.

Chart plotting the annual revenue of Liverpool FC from 2013-14 to 2023-24

Liverpool 🌟ar𓄧en’t short on income, but the margins are tight in Premier League football.

As a business, Liverpool are subject to the slings and arrows of a sport which has retained at least some financial meritocracy. Missing out on Eu✨ropean qualification, for example, has a clear material impact.

At some of FSG’s other franchises, the same principles don🌄’t necessarily apply. Or, at least, the financial impact of a fallow year on the field of play is absorbed by other elements of the model.

FSG oversee one of the most v🌟aluable sports and entertainment empires in the world.

Company or teamIndustry/league
Liverpool F.CPremier League
Boston Red SoxMajor League Baseball
Pittsburgh PenguinsNational Hocket League
RFK RacingNASCAR Cup Series
PGA TourUS professional golf
GOALFitness and training app
Hana KumaNaomi Osaka’s Media company
SpringHillLeBron James’ entertainment firm
Boston Common GolfTGL Golf League
Fenway Sports ManagementSports marketing and consulting
Fenway Music CompanyMusic and live events
Some of the biggest businesses owned by FSG.

Their two biggest enterprisesꦉ after Liverpool are Major League Baseball and National Hockey League outfits in the Boston Red Six and Pittsburgh Penguins.

In those leagues, c🍬osts are more fixed and a return on investment is all but guaranteed because of the closed-shop franchise model.

And developments elsewhere in FSG’s network show why, despite football’s global appeal and the club’s huge enterprise value, theဣ owners are perhaps more willing to spend money outside of Liverpool.

FSG’s Red Sox submit near-world record contract offer

The most valuable contract in sports history was signed by Lionel Messi in 2017 and saw Barcelona commit to paying him around🔯 £530m over four years.

Outside of footbal♎l, the most valuable contract an individual athlete has ever received is Shoehei Otani’s 10-year deal with t🐎he Los Angeles Dodgers.

That agreement, which has s🌼een the Japanese pitcher win Major League Baseball’s World Series in his first year at the franchise co-owned by Chelsea’s Todd Boehly, is worth approximately £550m over 15-years.

But there isꦉ now a new record holder, again in baseball.

Chart showing top sports leagues by revenue - Premier League, NFL , MLB and NBA

Over a 15-year deal, Juan Soto wi🐻ll earn an astonishing £600m with the New York Mets, with the 26-year-old Dominican set to move as a free agent after spending last season wiꦗth the Yankees.

There w🅘as a host of MLB sides competing for his signature, including FSG’s Boston Red Sox.

As relayed by the , FS🐽G are believed to have offered Soto around £550m over 15 years. That equates To £36.66m per year, or £705,000 per week.

Ultimately, t𝄹heir bid fa𝐆iled. But that proposal dwarfs Salah’s contract demands.

Photo by MI News/NurPhoto via Getty Images
Photo by MI News/NurPhoto via Getty Images

Exactly how much the 32-year-old is asking ♔for is not known, but his current package sees him earn arou🌊nd £350,000, or approaching £400,000 depending on different reports.

Currenꦍtly, Man City’s Kevin De Bruyne is the Premier League’s best paid pl🍌ayer, earning in excess of £400,000 per week.

Liverpool’s contract conundrum: The latest on Salah, Alexander-Arnold and Van Dijk

Like Salah, two bona fide Liverpool icons in Trent Alexander-Arnold and Virgil dan Dijk are also ꩵout of contract at the end of the season.

Alexander-Arnold is being courted by Real Madrid, while🔜 Manchester City are have even said to be interested in the right-back’s signature.

Photo by Andrew Powell/Liverpool FC via Getty Images
Photo by Andrew Powell/Liverpool FC via Getty Images

At one point, the 26-year-old seemed destined to leave the club but there has reportedly been a degree of progress in talks with him in recent weeks, although there is still som൲e way to go.

V💝an Dijk meanwhile has been♚ presented with a formal offer from FSG in the last few days, and the mood music at Anfield is that the owners are confi💮dent he will be a Liverpool player next season.