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News
Liverpool investors hand Zlatan Ibrahimovic special assignment
Liverpool investors RedBird Capital have given a special assignment to none other than Zlatan Ibrahimovic.
The legenda🦹ry striker hung up his boots last summer at the age of 42 after a c𒁃areer that saw him play for some of the world’s biggest clubs.
His only venture in the Pꦿremier League was with Liverpool’s arch-rivals Ma🌌n United.
But now, the Swede has ജlanded a role that will see him, albeit indirectly, connected with the Mers𓆉eysiders.
Zlatan Ibrahimovic takes AC Milan role
RedBird acquired a minority stake in Liverpool owners Fenway Sports Group for £576m in 2021.
The US private equity group has since also taken full co✤ntrol of Italian giants A༺C Milan.
Ibrahimovic has also joined RedBird as an operating partner and, aꦿs part of his role, has become a senior advisor to his old clu෴b Milan.
Today (13 June), he was tasked by RedBi🌊rd with his first formal engagement in the𒆙 new role, as relayed by .
He announced that the club had appointed Paulo Fonseca as their new head coach♉, who fills the position held for five years 🌌by Stefano Pioli.
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What are Redbird’s plans with FSG and Liverpool?
RedBird’s hands-on approach with AC Milan te🦄lls us something about their commitment t🔥o sports.
The group has, until relatively recently, generally been a media investor specialising in monetising intellectual properဣty in mediaജ.
Incidentally, RedBird suffered 🥂a huge setback this week in their failure to acquire Paramount Globaᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚl and merge it with their SkyDance media company.
But the group are continuing to invest in football and have deepened ti🔯es with Liverpool by, among other initiatives, facilitating a commercial link-up with basketball superstar LeBron James.
They think football is the frontier in terms of squeezing cash from intellect🐽ual ♊property.
And in Liverpool and Milan, they🌳 have two of t💮he world’s biggest brands with storied histories to help do exactly that.