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Leeds United set to cash in from £37m Qatari fortune as new off-pitch deal agreed
The influence of money from the Persian Gulf in football cannot be overstated and Leeds United are among the clubs set to rake it in this season.
While Leeds’ biggest source of income is domestic TV cash, matchday income and commercial revenue, their costs are underwritten by capital from the United States and, now, Austria.
The investment from the San Francisco 49ers Enterprises and new minority shareholders Red Bull is indicative of the international appeal of Leeds as both a brand and a business project.
The exact stake the energy drinks company has purchased is not yet known.
However, as Liverpool University football finance lecturer Kieran Maguire recently told TBR Football, Red Bull see Leeds as a brand exposure vehicle as opposed to a capital appreciation project.
Essentially, that means they see the West Yorkshire clubs a way to sell products, rather than an asset they can flip in the future for a profit.
For that, Red Bull need to be confident that Leeds will attract attention not just domestically or even in Europe, but worldwide.
The latest news from the TV rights market will, therefore, be very much welcomed by the new investors.
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Leeds United set to be one of biggest beneficiaries of new Qatari partnership
Much has been made of the EFL’s new domestic TV deal worth £935m over the next five years, but less has been said about the steadily increasing value of the competition’s overseas rights.
As a club with an international fanbase as well as a broader global following, Leeds’ failure to return to the Premier League at the first time of asking will likely have been welcomed by the TV execs.
And the presence of big clubs in the EFL has helped the institution strike a renewal of their international broadcast deal with BeIN SPORT, as reported by .
The partnership will see more EFL matches broadcast in the Middle East and North Africa, as well as France, Australia, New Zealand and other territories.
The total value of the EFL’s international broadcast rights has soared to just shy of £148m over the current cycle in recent years, with at least £37m set to be distributed among clubs this term.
As one of if not the most televised teams in the EFL 72, Leeds will be one of the biggest beneficiaries from the influx of Qatari cash.
How much will Leeds make from the EFL’s new TV deal?
he last time Leeds were in the Championship, they earned just shy of £9m in media income.
But the new EFL TV, while controversial, will see the club earned more than that figure in 2024-25.
Significantly, 18 Leeds matches – including Friday’s clash with Sheffield Wednesday – have also been selected for broadcast before the turn of the new year.
The club will bank facility fees for those matches which, although modest, will add up to a relatively significant sum come the end of the season.
Combined with an increase in the value of the overseas rights, Leeds can expect to earn around £12-13m in broadcast cash this term.