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News
Leeds to bank £9m and break another record as off-pitch deal announced
Leeds United are set to bank around £9m and break a club-record in the process thanks to news that will delight the owners of the West Yorkshire club.
In the talks preceding Red Bull’s acquisition of a minority stake in Leeds, the Austrian energy drinks giants likely hoped they were buying into a Premier League rather than a Championship club.
But even with the club’s subsequent failure to win promotion back to the top flight at the first attempt, Leeds are still in a relatively strong financial position.
They do owe a substantial amount in transfer instalments but talk about their potential non-compliance with the EFL’s Financial Fair Play rules was overblow.
Now, with the backing Red Bull and the investment arm of the San Francisco 49ers, Daniel Farke’s side are preparing another assault on the Championship.
And thanks to the latest developments at EFL HQ, it is set to be a lucrative season for the Elland Road club – relative to other Championship clubs, at least.
Leeds to rake it in from another new EFL TV deal signed this week
Earlier this year, it was revealed that Sky Sports had struck a new broadcast deal with the EFL for £895m.
The new deal, which will see Sky air another 1,000 matches from 2024-25, was met with a mixed reception.
On the one hand, the extra cash will be welcomed in a league system where almost every club loses money.
On the other, the provisions of the agreement means that Leeds fans and others will have to become accustomed to non-traditional kick-off times and more media duties.
In another new update, the have revealed that they have also signed a new broadcast deal with CBS Sports to air the competition, as well as the Carabao Cup, in the United States.
No value for the deal has yet been given, but the trend in EFL rights means it is likely to represent an upswing on the previous deal.
Leeds earned just over £9m in broadcast cash in their last season in the Championship, and the new tranche of TV deals means they will smash that record again in 2024-25.
And with Leeds almost certain to be the most broadcast team in the division next season, they will also likely break the record for the highest amount of TV cash earned by a second-tier club in single season.
- READ MORE LEEDS FINANCE NEWS: News from the US shows how Leeds co-owners Red Bull could change Elland Road
TBR Analysis: How do Leeds finances compare to the rest of the Championship?
Leeds’ commercial income was £48m in 2022-23, the last full season for which financial data is available.
That figure will have fallen in 2023-24 after their relegation, but it will still remain significantly strong than every other Championship side.
Their merchandise sales are among the strongest in Europe and will remain so whatever league they are thanks to their huge fanbase.
Their purchase of Elland Road back from previous owner Andrea Radrizzani signifies that they are still keen to expand the stadium, which will be another significant revenue driver.
The financial realities of modern football mean it is hard to imagine Leeds staying in the second tier for too long – and certainly not as long as their last stint outside the Premier League.
It is telling that Leeds continue to oppose an independent regulator for English football despite that body being likely to enforce an increased flow of cash from the Premier League to the EFL.
Clearly, Leeds see themselves back in the Premier League very soon.