Fresh update on £118m Tottenham controversy as second statement issued

Mon 5 August 2024 18:30, UK

The Tottenham board have always had a complex relationship with the club’s supporters, but things could be about to take a turn for the worse.

Daniel Levy and ENIC have engineered the move to a world-class new stadium and turned Spurs into a global brand, which has generate🎐d huge revenue.

However, fan have at times been frustrated at what they see as the increasing commercialisat🤪ion of the club and a conservative approach in the transfer market.

Spurs have spent big in recent years but their wages-to-turnover ratio 𒐪is still comfortably the lowest in the so-called Big Six, despite generating more revenue than Chelse✃a and Arsenal.

The Tottenham Hotspur Stadium alone generates over £100m every season – it was £118m in the last financial year – and is the club’s biggest asset as Daniel Levy looks for external investment.

As well as cash through the turnstiles, they make millions every year from non-football events and Spurs have just 🌄doubled the numbe♒r of concerts they can host.

But in order to maximise the profit that the stadium can generate, the Spurs hiera🔯rchy are also making decisions that are deeply unpopular with🔯 bedrock fans.

Influential group object to Spurs’ ticket controversy

Lik🦹e several Premier League clubs at present, Spurs appear to be in the process of moving away from a concessions model when it comes to their ticket pricing.

Concessions – usually OAPs and junior fans – are entitled to more affordable ticketsღ under the Premier League’s rules,🍌 although what that might look like is ultimately subjective.

Spurs will not issue any new concessions tickets from the 2025-26 season onwards, citing a major upswing in t♛he number of concessions attending matches.

Predictably, this was met with a huge backlash among fans who feel as though th𒊎e club is pricing them out in favour of perhaps more high-spending tourists or single ticket users.

Another step the club has taken is to email season ticket holders to inform them that their passes🎐 can only share them with non-concessions if they pay the♋ difference in price.

I🔴n their monthly newsletter the Tottenham Hotspur Supporters’ Trust slated the tone of the email, which they interpreted as misleading and punitive.

According to , the email was shown to the Fan Adviso💦ry Board ꦬbefore it was sent and a number of amendments were suggested.

However, the organisation says that none of those revisions were in🌳cluded, prompting the negativ🐎e response to the comunique.

Every Premieജr League club wants to increase matchday income, especially given that the value of the d🃏omestic TV deal appears to have plateaued.

But Spurs’ efforts to do appear to r🌳un the risk of alienating their mos🎀t loyal fans.

TBR Analysis: Will Spurs ever sign a naming rights deal?

When Spurs moved to their new stadium, there was much ta꧙lk of a naming rights deal worth potentially up to £20m per season.

However, despite ex-commeꦉrcial chief Todd Kline saying that the deal was his number-one ambition, no such agreement has materialised.

Extra commercial income is a way to negate the apparent need to raise ticket prices, so the concessions policy will naturally spark questions about what♔ happened to the naming rights.