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Everton take action following Arsenal move as £50m off-pitch opportunity emerges
Everton are following in the footsteps by attempting to break into a commercial market worth up tp £50m per season.
The two clubs are at complete opposite ends of the spectrum as far as finances are concerned, although the Toffees will hope the imminent arrival of Dan Friedkin can change that.
One are that Everton are certain will improve in the coming years is matchday income thanks to the move to the new stadium at Bramley Moore Dock in 2025-26.
The club could generate as much as £40m per season through the turnstiles at the 52,888-seater venue – and that is before the various commercial benefits are factored in.
Given their issues with the Premier League’s Profit and Sustainability Rules in recent years, they will be desperate to squeeze as much cash as possible from the spectacular waterfront stadium.
And their latest move behind the scenes indicates that they are already gearing up to do exactly that.
Everton join Arsenal in tout ban
Earlier this week, Arsenal banned 20,000 members of their priority access club and 54 season ticket holder in an effort to crack down on scalping.
As relayed by , a 2023 report from the Iridium Consultancy group has found that ticket tout industry is worth over £50m per season across the Premier League.
While Arsenal will not see an immediate profit from banning touts, it will allow them to capture the full value of tickets, have greater control over pricing and collect accurate data.
Now, Everton have made a similar, albeit far less sweeping move, by banning one particularly prolific ticket tout who scalped 468 tickets in just the first 13 matches of Everton’s 2023-24 season.
The individual in question, 43-year-old Lester Woodard, has been banned from all football grounds in the UK for three years.
The club will no doubt be accelerating their campaign to eliminate ticket touting ahead of the move away from Goodison Park.
- READ MORE EVERTON FINANCE NEWS: Everton set for more new investors alongside Dan Friedkin in £499m takeover twist
TBR Analysis: How lucrative will Everton’s new stadium be?
It will be an emotional occasion when fans say their goodbyes to Goodison, Everton’s home for over 130 years.
For supporters, the stadium’s worth extends far beyond its financial utility.
But the reality is that the 40,000-seater ground is not particularly lucrative, generating around £17m per year.
For context, the likes of West Ham and Newcastle earn closer to £40m, while Man United, Arsenal and Tottenham earn £100m-plus, with Liverpool likely to join that club soon.
Matchday income alone will likely be worth £40m, but Everton’s potential to host non-football events at the stadium and secure a naming rights deal could perhaps see the total benefit be closer to £60-70m.