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Everton chief explains what they’ve been working on in recent weeks amid £5m reveal
There is no shortage of uncertainty at Everton at present, but the latest developments illustrate one thing that the club and fans alike can definitely look forward to.
Everton are in what supporters and the club’s finance department hope are the closing throes of a achingly long takeover saga.
After a proposed deal with 777 Partners officially fell through earlier this year, a far more credible investor in Roma owner Dan Friedkin stepped up to the plate.
But that deal has also fallen through, with the American billionaire believed to have been concerned about Everton’s debt with 777 Partners and its related legal complications.
That £200m agreement is part of a wider debt picture which, depending on the analysis you follow, is worth around £600m in total.
A chunk of that has been used by Everton to finance the construction of their new stadium at Bramley Moore Dock, which they are set to move into for the 2025-26 season.
Now, an Everton chief has given more detail about how the club will manage the transition away from Goodison, as well as an update on plans that they hope will put the 52,888-seater stadium on the map.
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When the stadium opens, Everton will be able to host many more non-football events, such as concerts and combat sports fixtures.
The Toffees need to look across Stanley Park to see how successful this model has been for Liverpool.
FSG’s redevelopment of Anfield in recent years has not only greatly increased matchday income but also allowed Liverpool to host gigs from the likes of Taylor Swift, generating millions in extra revenue.
Everton have already got one event in the diary.
It was confirmed in October last year that Bramley Moore Dock would host matches at Euro 2028, a development which industry sources have told TBR will be worth at least £5m to the club minus costs.
It will also have the major benefit of generating more exposure for Everton, as well as their sponsors.
That gives the club more leverage when negotiating new commercial deals, as well as enhancing the amount they could earn from a potential naming rights deal.
And, interviewed in magazine, Everton’s Head of Events Suzie Parker-Myers has revealed that she “attended Euro 2024 as part of UEFA Future Organisers’ delegation to prepare for the tournament.”
Parker-Myers also explained that she has been carefully curating a series of events to say goodbye to Goodison Park, Everton’s home for 131 years.
TBR Analysis: How much will Everton earn at Bramley Moore?
Using a crude pro-rata calculation, Everton’s annual matchday income will increase from £17m to around £22.5m at the new stadium.
However, that does not account for increased ticket prices, a greater emphasis on lucrative hospitality spaces, and greater spending at improved in-stadium amenities.
Matchday income alone will likely be closer to £40m, which is more in line with what the likes of Newcastle United and West Ham earn from their stadiums.
The commercial benefits associated with a shiny new stadium could also potentially be worth up to £10m per season – and that is a conservative estimate.
With Everton not entirely out of the woods in terms of PSR/FFP, the enhanced cash flows will be hugely welcomed.