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Door opens for Tottenham to strike £150m deal as chief to join London rivals on 1st July
Tottenham have the chance to secure a long-mooted £150m off-pitch deal amid the latest developments at the club.
Spurs have had to deal with a number of significant departures in recent years, both on the pitch and behind the scenes.
Harry Kane’s move to Bayern Munich shook the club to its core, as did Fabio Paratici’s forced resignation following his 30-month ban from football last year.
However, the most recent exit could perhaps be welcomed by Spurs fans for one particular reason.
Todd Kline’s move to Chelsea could pave way for naming rights deal
As reported by The among a number of other outlets, Tottenham’s chief commercial officer Todd Kline is set to leave the club for Arsenal’s London rivals Chelsea.
The sponsorship and merchandise tsar, who has been on gardening leave for the last four months, will make the switch formally on 1st July.
Kline’s number one priority when he was appointed by Daniel Levy in March 2021 was to secure a naming rights deal for the Tottenham Hotspur Stadium. He himself has said so.
And while annual commercial income has risen from £152m to £228m on his watch, he has failed to get the biggest deal over the line.
His successor has not yet been announced, but fresh ideas in the commercial department could reignite interest in a naming rights deal and give Spurs a huge windfall annually.
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How much would Spurs naming rights deal be worth?
It was once believed that Spurs could land a naming rights deal perhaps worth as much as £25m per season.
But with the North London club now into its residency at the 62,000-seater stadium, that price will have come down considerably.
Industry benchmarking would suggest that a £15-20m deal is much more likely.
One thing that is certain is that it would be a long-term deal – at least 10 years.
That would mean Spurs would net at least £150m over the full course of the contract.