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News
Aston Villa have just received instant £50m cash injection
With Aston Villa already on course to post club-record revenues for 2024-25, another financial boost has now been confirmed.
As well as Villa‘s participation in the Champions League, which will likely be worth £40m-plus, the club are also reaping the rewards of a maturing commercial and matchday income strategy.
Total turnover stood at £218m in 2022-23, which is the last financial year for which data is available via Companies House.
That figure, which was comfortably an all-time high for the club, is almost double what they earned in their first season back in the Premier League in 2019-20.
Projections for the 2023-24 season meanwhile suggest that Villa will have earned around £265m. And they will easily smash the £300m barrier this term.
There is relief at Villa that they have freed themselves from the kit deal with Castore and embarked upon a more popular and lucrative deal with Adidas.
The new front-of-shirt partner, Betano, is also believed to be paying around £20m per season and improvements to Villa Park’s hospitality suites are also expected to yield big returns.
That said, Villa’s issues with PSR (Profit and Sustainability Rules, or FFP in old money) are well documented and fans have been justifiably incensed by the clubs Champions League ticket prices.
But all in all, the picture is rosy in B6 and the latest news on the financial front will represent yet another lift for the club.
Wes Edens and Nassef Sawiris engineer major cash investment
Villa’s owners since 2018, American private equity supremo Wes Edens and Egypt’s richest man Nassef Sawiris are worth a combined £9.5bn.
They have funnelled a huge chunk of that wealth into Aston Villa via their V Sports investment vehicle – the club’s cumulative financial losses from 2018 to 2023 stand at £360m.
And now, as relayed by football finance expert and writer Greg Cordell via , it has been confirmed in official documents signed off by the owners that an additional £50m has been pumped into V Sports.
It is believed that the investment, which takes V Sports’ total share capital to £723.9m, has come from London-headquartered investment company Atairos.
Atairos became a minority partner in V Sports in December last year.
In a statement at the time, said: ‘Atairos’ capital investment will primarily be used to fund growth and infrastructure investments, with the aim of creating material and sustainable value for AVFC and the broader V Sports network over time.’
V Sports also own a 29 per cent stake in Portuguese side Vitoria SC, as well as strategic partnerships with ZED FC, Vissel Kobe, and Real Union.
They were forced to reduce their stake in Vitoria last year because of UEFA’s clampdown on multi-club ownership.
Aston Villa’s PSR position
Aston Villa may be cash rich but PSR, just as it is for so many other club, continues to be an anchor.
The Premier League’s PSR system limits Villa to losing a maximum of £105m over a rolling three-year period.
Villa only narrowly avoided a PSR breach in 2023-24 thanks in part to the quasi-swap deal that saw Tim Iroegbunam go to Everton, with Lewis Dobin going the other way in separate fee-paying transactions.
What’s more, UEFA’s PSR system, which limits clubs to spending a percentage of revenue on wages, transfers and agent fees, has gotten tighter this season.
Last season, the cap was 90 per cent. This year, it is 80 per cent.
So although they can continue to rely on the wealth of their owners to fund infrastructure projects, as appears to be the case with the £50m equity injection, PSR is another matter entirely.