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Arsenal primed for windfall as £133m deal agreed by key corporate ally
Arsenal are set to receive a handsome chunk of a commercial deal between UEFA and a company with whom the club has an established relationship.
Arsenal returned to the Champions League in 2023-24 after a five-year absence, reaching the quarter-final stage where they were eliminated by Harry Kane’s Bayern Munich.
When they release their accounts for the campaign, the numbers will reflect just how lucrative Mikel Arteta‘s run to the last eight was.
UEFA distribute around £2bn in total to clubs competing in European competition, with that total split between three different pots – prize money, a coefficient-based payment and broadcast pool.
Most of that revenue comes from UEFA’s commercial income. And the governing body’s latest deal will further top up that pot, with a direct benefit for the Gunners.
Arsenal set for cut of £133m Mastercard deal
UEFA this week that they had renewed their deal with Mastercard.
The governing body and the multi-national payment services company have been partnered for over three decades.
While no financial details of the deal are available, the previous iteration of the arrangement was worth around £133m over three seasons.
Given the trends in the market and the fact that the Champions League will introduce its expanded format from 2024-25, we can assume the renewed partnership will have been struck at an improved rate.
That means Arsenal can expect to see their Champions League cash rise again next season relative to previous years.
Significantly, Arsenal already have an existing commercial relationship with Mastercard through their women’s team, for whom the company is a primary partner.
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Arsenal to pass £500m turnover mark next season
Arsenal’s revenue hit £467m last season, which is a record for the club.
That figure will rise again by the time they release their accounts for 2023-24, thanks to their progress in the Champions League, improved matchday income and a maturing commercial portfolio.
They generated £173m through sponsorship and merchandise last term and that will likely exceed £200m for the first time next season.
Overall, the club will surpass £500m in revenue – potentially by quite a margin.