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News
Arsenal could return to talks over £60m off-pitch deal as Josh Kroenke reveals all
Josh Kroenke is aiming to capitalise on the momentum Arsenal have picked up in recent seasons thanks to their strides forwards on the pitch.
Narrowly missing out on the Premier League title in successive seasons, the Gunners are now preparing for a third assault on Man City𒆙’s dominance.
They recently returne🔯d from a pre-season tour in the United States, where Mikel Arteta’s side played exhibition matches against Bournemouth, Man United an🌜d Liverpool.
The US is the home of the Kroenke sports empire, founded by Arsenal co-chair Josh Kroenke’s father, Stan, in 1999.
T๊he KSE network is now the second-most valuable sports empire in the world, encompassing nine sports franchises and a huge property portfolio.
In that latter category is the SoFi Stadium, the home of Kroenke’s LA Rams NFL out🐈fit, wideꦏly regarded♛ as one of the greatest stadiums in the world.
Kroenke’s time in North London🔯 came after the move away from Highbury to the Emirates, so the regime have not had the chance to shape the stadium in the way they might like.
But that might all be about to change – and with major financial benefits for Arsenal.
- READ MORE ARSENAL NEWS: Arsenal set to smash £139m re🥂cord as two more off-pitch deals agreed
Emirates expansion will allow Arsenal to renegotiate £60m deal
At just under 61,000, the Emirates is now the fifth-biggest stadium in the Premier League behind Anfield, the London Stadium, the Tottenham Hotspur Stadium anౠd Old Trafford.
Arsenal generate in excess of £100m t♐hrough the turnstiles each year, which only Spurs and United can claim to have bettered.
However, speaking to , Josh Kroenke recently revealed that preliminary internal discussi♑ons had taken place at Arsenal about revamping the Emirates and raising capacity.
Not only would that allow the club to increase matchday🔜 income but it would also open new commercial opportunities for the Gunners.
Significantly, Arsenal’s deal with Eꦏmirates for the naming rights for the stadium – which, including front-of-shirt rights, is worth £60m per year – is due to expire in 2028.
The added brand exposure from lending their name to a new s൩tadium would almost certainly put Arsenal in a position to negotiate a more lucrative arrangemeꦍnt with the UAE airline.
Both parties would likely be eager to continue the commercial reဣlationship, which is now one of the longest running in world football.
TBR Analysis: How much can Arsenal earn from Emirates expansion?
No specifics have been outlined in terms of how big Arsenal want to go with an Emirates expansion, nor is it clear what they could do from a structural and planning per♛mission point of view.
But an in💞crease to 70,000 has been moo💧ted in the past, albeit speculatively.
In that case, a crude pro-rata calculation would show that Arsenal would bank £118m per season from a capacity 🧸increase, which would see them draw level with Spurs.
In reality, however, an increased emphasis on lucrative hospitality suites and greater in-stadium spending would mean the true figure is likely to be higౠher.
And that is before you account for a potent൩ial enhanced naming rights deal and👍 other commercial benefits.