Arsenal
Aston Villa
Chelsea
Crystal Palace
Everton
Fulham
Leeds United
Liverpool
Manchester City
Manchester United
Newcastle United
Nottingham Forest
Southampton
Tottenham Hotspur
West Ham United
Wolverhampton Wanderers
News
After takeover, Everton will shift focus to £75m target as business deal 50% done
When the Everton takeover issue is finally resolves, the club will turn their attention to striking a lucrative new deal that could transform their PSR position.
Everton suffered yet another setback in their protracted takeover saga when it emerged earlier this week that Dan Friedkin had pulled out of negotiations with Farhad Mohsiri.
The AS Roma owner had signed heads of terms with the British-Iranian businessman but cited “unresolvable differences” for pulling the plug.
It is widely believed that the main point of contention centred around the clubs debt, and more specifically the complex agreement with former takeover suitors 777 Partners.
Overall, most analysts estimate the club’s total debt burden – which now includes £200m owed to Friedkin – to be around £800m.
A chunk of that debt is related to the new stadium at Bramley Moore Dock, which Everton are due to move into ahead of the 2025-26 season.
That will be a game-change in terms of Profit and Sustainability Rules, which Everton have notably struggled against in recent seasons.
And now, the latest research suggests that Everton could tap into a massive new revenue stream thanks to their soon-to-be new home ground.
- READ MORE EVERTON FINANCE NEWS: Everton takeover twist could see them join elite £9bn group with Liverpool owners
Everton want to cash in on £75m sponsor pool
Since oligarch benefactor Alisher Usmanov was forced to relinquish his sponsorship deals with Everton in 2021, the club have struggled commercially.
Usmanov’s enforced departure as a result of UK government sanctions relating to his links to the Kremlin left Everton with a huge hole sponsorship hole to fill – and they have not yet fully recovered.
Among the deals he had struck with the club was a first-refusal agreement for the naming rights for the Bramley Moore Dock stadium worth a reported £30m.
Various companies have been linked with Everton’s naming rights since, including Qatar Airways.
And with Everton having appointed Elevate Sports to conduct the search for a branding partner, the deal is already halfway there.
In the latest news, a study from finance industry experts Kroll has found that the Premier League is the most valuable league in world football when it comes to naming rights.
Their analysis suggests that the market is worth £75m in the UK alone, with Everton, West Ham, Man United and Tottenham all looking for a naming rights partner.
With matchday income expected to nearly double to £40m per season, an extra few million in commercial income via a naming rights deal would transform their PSR position.
TBR Analysis: Commercial income’s impact on Everton’s transfer targets amid Weston McKennie update
Everton’s poor cost control in recent years has hamstrung them in the transfer market and seen them slapped with points deductions for PSR breaches.
This summer, they have already sold Amadou Onana, Lewis Dobbin and Lewis Godfrey to help buttress their position under PSR,
However, they do have more flexibility than previous summers and have made Iliman Ndiaye and Time Ireogbunam their first permanent editions of the window.
Juventus midfielder Weston McKennie is another name linked with the Toffees, with a £15m to £20m deal in the offing.
In an era when Everton’s spending power is inextricably tied to their revenue, generating commercial income has never been more important in giving them the muscle to sign the likes of McKennie.
The kit deal that Everton have signed with Castore will, if the headline figures are to be believed, cover McKennie’s transfer fee.
A naming rights deal would have a similar impact and give Everton a multi-million cushion with their PSR calculation ever single season.